Any Experience with Magazine Advertising?
 

The best way to reach a large pocket of my mainstream company's target audience is through a specific magazine. Reading their media kit's specifications for ads, I am confused by the language they use.

"... can accept advertising in the following Programs: QuarkExpress, Adobe Illustrator, Adobe Indesign, ...." (Who capitalizes 'Programs'?)

Cool, I have Photoshop CS5, so I can send them a PSD.

Later,
"Artwork should be saved as a JPEG, EPS or TIFF whenever possible."
Make up your goddamn mind! Do you want an Adobe-specific format or a generic jpg?

It looks as if they must have created their media kit a long time ago and have never updated it. There are more inconsistencies as well, and I have the feeling I'm going to have to call them, which I will not enjoy. It's bizarre that in today's digital age that they continue to have requirements about certain files needing to be created in Quark, which is such a tiny share of the digital market.

Anyone have any experience with such things? Any tips? Can you clarify what they are attempting to communicate?

1 - They're called "Apps" you fossil!

2 - I've never worked with EPS but I know TIF files were recommended over JPGs to me in the past. How do I know?

http://www.greenguysboard.com/board/...1&d=1550165007
(yes, I know it's a jpg - tifs be HUGE)

Now THAT is a quality ad. Can you hook me up with your designer? |lol|

You know how long it took me to do that in MS Paint?!

3 minutes.

I WAS USING A CORDED ROLLERBALL MOUSE!!! |angry|

BTW - We got a shitload of positive feedback for that ad from the magazine & other ad-type people |thumb

I have experience with advertising in AVN magazine but that was tool for adult webmasters not pay site.

The site I need to advertise is mainstream. The big problem is that they use terms which probably make sense to people who work in print publishing, but not necessarily user-friendly to a newbie to such things.

I am familiar with most terms for print.