Work with many or fewer sponsors?
 

Okay, I've been in this game for less than a year. I run five sites (two of which are new and have not been developed into anything worth visiting yet).

I actively promote six sponsors across these five sites.

one general porn link lst
one milf site
one reality porn site hub
one asian (new, not developed)
another general porn hub (new, not developed)).

I want board member's opinions on whether I should be sticking with a handful of sponsors or should I be joining many and promoting sites from a larger pool...

I know most of my sponsor's inside and out, that's easy - I work with only a few. Should I bite the bullet and start working with a larger heap of sponsors?

I can see where this will benefit me with, lets say, the Asian hub. The more sponsors I have to work with the more asian niche sites I have to promote. But on the other hand, if I'm working with 20 sponsors I may be seeing less cheques waiting to hit their minimum payout.

I'm looking for opinions from webmasters, not sponsor program reps. I'll find you guys through the board's adverts and sigs when I'm ready ;)

Thanks

The reaching minimum payouts issue can be solved by promoting sites that offer CCBill. I'm sure you can find 100 sites worth promoting using CCBill and merge them all under your main ccbill account. (1 check)

Thanks. Good advice. I'm going to look into this.

promote 5 or 6 sponsors,if any sponsors is not working well drop them and add another sponsor.that is what i am doing.

It's very good advice, and it's working out nicely for me as I go from promoting a handful of sponsors to reaching out to more and better.

My personal ideas on promoting more and more sponsors: I have one link list I actively promote, and several others that user the same database. I've been adding lots and lots of sponsors and pay sites, and I see no rhyme nor reason to what gets clicked and what gets signed up to. Some of my conversion ratios are absurdly low. I've started adding new sponsors like an addict - anything for just one more 1:1 ratio, man!

Hopefully, after a few more months, the stats will start making sense, and I'll get a grip on what works for me. In the mean time...I'm a sponsor-promotin' fool.

Build sites for the niches and sponsors you like, but on your hubs/TGPs/LinkLists, play and see what works. It's like really good medicine.

Focus on the sponsors that convert best for you/your traffic.
It's worthless (not worth the time) adding e.g. 50 sponsors and all their sites if 40 of them don't convert for you.
Try to pick only the best ones and push them hard until they don't convert anymore then add/try others.

Total of all hits sent to sponsors over a 30 day period divided by the amount of sponsors you have.

Your ratio should be between 5'000:1 and 10'000:1

If your ratio is below 5'000:1 remove some sponsors. Keeping them in the mix will kill your income 10fold. This also applies to sponsors that don't convert.

If you're running hubs or Link Lists or TGP's then sign up to a bunch, especially if you're doing niche specific stuff & the sponsor had a site that fits that niche.

But if you're just getting your feet wet (and I know this doesn't apply to ADK so it's just a general statement) by building Free Sites & Galleries, try a handful of sponsors out 1st & see which one convert & which ones don't, then drop & add as necessary.

I find that when I focus my attention on promoting one product that I can really tweeak things and start getting some great numbers. It works better for me then the shotgun approach.

On the other hand we have seen some sponsors and processors die. If all of your money comes from CCBill and they go away then what will you do?

Both approaches have advantages and you need to find what works best for you.

Thanks for the replies. The info is helpful.

With my new 'batch' of sites I'll probably stick with my top converters, shy away from those who dont convert well for me and bring some new blood into the mix.

I'm probably more well equipped to tackle niche sites now than I was when I first started. I know more now about traffic, SEO, sponsors, browsing habbits, etc. It probably won't hurt to atleast familiarize myself with as many sponsors as possible.

It's a constant learning experience, that's what I like about this biz.

For me personally, I find letting the surfer choose which site they like best, converts best, and controls how much I promote a sponsors site.

So build a list for Teens, Asians, MILFs, whatever.
Put a HPA for your best converting at the top, a banner for your second best underneath, and text links for the rest. Check your ratios and move the better ones up and the worst ones down.