Building free sites for search engines
 

Hi,

can anyone please recommend me something to read about building the freesites for search engines specifically (i.e. those that one doesn't submit to link lists)? I am sure this has already been discussed somewhere on a forum, but i searched and searched and couldn't find it.

Thanks in advance. :)

Well, the traditional place to start such a thing is to build sites for DMOZ - which is a little more complex than it used to be because dmoz has quite a few categories which either don't get reviewed or are reviewed very slowly. So, you have to build test sites in different niches to see which categories are active, that is, have active editors who will list your sites.

If you happen to be building only in niches with slow or dead categories, you are pretty much outta luck.

Their is a more modern style of search engine freesite, of which the review site is probably the archetypal model - just lots of pages, with lots of text, and for which you try to trade links with other search engine builders.

I'm not sure there are any articles I'd suggest to learn how to build such things.

I work in the search engine optimization industry and can tell you that content is the most important. Write actual copy pertaining to the topic at hand, and write many different pages of content. Link them all together and submit them to the search engines.

Hi Bill,

thank You for your thorough reply. Unfortunately, as it seems to me, just very much like i depend on link list owners submitting my freesites to them, i'm going to depend on some obscure DMOZ reviewer to get a listing. I know it's basically very good for SEO if you're listed in this directory, but it's going to take much time and noone can guarantee that my freesite even get reviewed.

So basically i have to rely on my own sites only. What would be the best strategy then? Shall i buy several domains (preferably old ones) and spread my freesites over them? Or shall i put them one one domain and link to them from others? What's the specificity of designing SE freesites? Do they also have a warning, a main page and two galleries?

Thank You to all that can give me a hint.

Meo

I understand the motivation of wanting to have your own traffic and not be dependent on other people's traffic, which carries so many conditions and risks. But, realistically speaking, getting your own stream of search engine traffic takes a lot of time, skill, and work, so I suggest that you be willing to combine linklist and dmoz sites with your search engine sites. Yes, there are more strings attached to such things, but they also have a role to play in anybody's search engine network.

Search engine site building doesn't have any fixed form, but personally, i do recommend the use of age warnings on certain critical pages. I use them. There's a good chance your target surfer won't see your age warning, and will click straight to content pages, but you want your search engine pages to be up for many years, and an age warning here and there is the least you can do as a good faith attempt to protect yourself against future political changes.

Having said that, it's true most successful search engine pages you find in the serps don't even make an attempt at age warning.

There's no particular need to build search engine pages as if they were freesites, beyond that.

The key thing for success with search engine money is keyword awareness and research. the holy grail of SE is having knowledge of a group of keywords that you can make money with that others are overlooking. But, this isn't so easy to get.

As for domains, well, there are lots of strategies. I believe in having lots of domains, the older the better. This topic gets quite complicated.

It's not that easy anymore - there's a lot of competition, good keywords are harder and harder to rank for, and you need knowledge, skills, and the ability to write quickly.

But, it's very nice to have control over your own stream of traffic.

Phew. You are asking for a book not a hint... now theres an idea an ebook...lol

You need external links but you can design your inbound pages from those external links to be surfer traps, have fantastic graphic images and text descriptions that take the surfer outta there quickly before they see the recips.

Good to have a set of maybe 5 domains and link from niche to niche in each domain in a circle, no reciprocal links. Have a dummy TGP on which the sites listed at the top of the page are all your niched free sites. Have a recip to this from all your free sites.

Make sure your pages have lots of text content. Contrary to popular belief it does not have to be unique but do make sure that you dont have any copyright issues.

To rank in search engines you need to have a decent number of external links, however if you are aiming to stop traffic leaks then this can be a pain. I dont recommend you use this too often but you can get away with putting some search engine content in a Div at the bottom of the page and using javascript to reposition this out of site after few seconds or so delay. Its better just to make the external links look unattractive though instead - which link would you click on:

Ebony Porn

Or

Hot Free ebony porn links featuring Supervixen Jenny Hill

Warning pages are up to you if you dont plan to submit the sites to LL's, some lists require them and others forbid them. The key to search engine hits is good TEXT content and the use of keywords in that text. Mis Spells work well, especially dropped spaces. So you may mention HotPorn Hot Porn and Hot Porm ... you will get hits on all these and the mis-spells are not so hotly contested. Dont overdo it because the surfers read it and a page of mindless drivel will switch em off.

If its just for you then just a single gallery page with two sponsor banners a couple of (crap sounding) external links and no main page, linking to a niche tgp that lists all your sites in that niche and some sites on other domains in that niche. Single page because you want to decently target as many keywords as possible so one or at the most two keywords per page.

Thats the tip of a rather large iceberg.

http://www.searchengineoptimizationsecrets.com/

Read it thru, otherwise posting this link was useless :)

The main thing about a SEO campaings is choosing the proper keywords. Next part would be to move your site as much as mossible to the top of the SERPS for that specific keyword or keysentance. This tutorial will teach you quite a lot about getting there. It's not complete but it's 100% worth reading.

Have fun!

Thank You guys, i much appreciate your input, and there's definitely some food for thought. Gotta read the manual now.

Good post. Unfortunately google twigged a while ago that people were using the Ads stats for SEO instead of buying into googles stats package and they closed the door on it. As anybody who runs adwords campaigns will tell you the number of clicks predicted by adwords bears no relationship to reality nowadays ... it used to! So its back to overture... sigh.

I think the main idea would to AdWords prediction system to arrange the order of your keywords. Otherwise said, Google predicts 15 for keyword A and 6 for keyword B... well I'm sure you get the point.

Truly you can't predict any exact numbers, but you get idea about the exposure, right? I'm not 100% sure myself, but it would be nice if we can hear more people's opinion's on it...

My experience of running adwords programs for 2 years is that when I first started it the prediction was good but over the last eight months not so. Now it is such a load of bollocks that I use overture to select my keywords for adwords and then test each one because it gives me more success. I strongly suspect google now use this feature to steer newbies towards keywords that are undersubscribed, and have introduced some randomness (on some keywords you will see wildly different results from hour to hour) to stop people using it as a free stats program which make it useless for that purpose. You will note that Google have introduced a load of blurb about 'trialling adverts' to cover themselves that was not there a few months ago.

Now what I do is run £5 of adwords on each keyword that overture gives me and select the one or two for the main campaign that give me the best cost per click. Its never anything like what Google predict for each word. An example I now have a trial running on a phrase 'Kia Cars in the UK' for one of my clients. Google predict I will get ZERO clicks per day and I am getting over 100 per pound (about 120 a day £1.12). I have another for the same client running on 'cheap cars uk' that Google said last time I looked will pull 1200 clicks a day and it only manages about 20 or so but costs at googles max reccomended CPC (that puts it at position 1) £3.20 a day!

Another thing you have to remember is that googles stats dont predict for you how many times an ad is displayed but how many times its clicked. You may ask well surely one is proportional to the other - and logically this may seem right, however in reality the click through rate depends on the market and keyword and google do say they factor this in. ie. an advert for fruit in position 1 targetted on "melons" may get a clickthrough rate of 1 in 200 displays but an advert for 'Big Busty Lucy' in the same position may get 1 in 20 clickthroughs. So it doesnt give you the information you are looking for anyway, ie how many people search on a given keyword. And thats BEFORE google messed around with it all. This is why google insist that you plumb in an advert before you get the click through stats...