Value of 1,000 targeted SE hits?
 

What would you say is the value for 1,000 search engine hits assuming they were for targeted keywords like "milf", "blowjobs", "asians", and "teens" and are mostly from the US or Europe?

I'm doing some figuring here and am curious what others would value this at. What would you expect to make from this on average?

Well, I don't think you can consider such general keywords that highly targeted. And, there's no especially accurate way to assign them a value. Their value is what you can get out of them, and that depends on the selling strategy and tactics of the end user, not so much on the keywords of the traffic.

If I had to assign them a value it would probably by something like $30. Someone ought to be able to get 2 sales out of that traffic, they are not worth buying if you can't make a profit on them, so, to assure a profit and make the risk acceptable - $30.

But, there is absolutely no guarantee that any sales could be made off of such traffic. And the right person, given total control of the traffic, probably could extract something like 4 sales worth of value out of it.

If you were buying PPC traffic such general keywords would be a disaster.

BTW, I personally wouldn't pay that much for a thousand general SE hits - I don't trust that kind of traffic, besides, I can get it easily for myself. I'm just saying someone might pay that much...

If your sponsor converted se traffic around 1:200, and if your page generated 1 clickthru every 10 SE uniques, 1000 "relevant" SE hits would average out to 1/2 a sale.

That's true, halfdeck, but when you _buy_ se traffic you expect to be able to 'process' it a bit more - either by forcing it all directly to the sponsor, or sending it thru your own tours and filters.

When you buy SE traffic typically you expect that you have already 'bought' the first click - it's a bit different from raw se traffic, with which you have a lot more window shoppers.

If it's something like redirected se traffic - where the visitor hasn't clicked, but has been detected by htaccess or script to be from google and is redirected without consent - well, that traffic is substantially less valuable.

I was trying to value it out based on PPC prices, and I'll grant you I was probably generous. Like I said, I personally wouldn't pay that much.

That is about what I was figuring as well. Assuming a 10% ctr, with conversions around 1:25 that might be seen for certain fetish and niche traffic. (very optimistic)

I concur with the wisdom you gave on those keywords. I just threw them out as examples meaning to say that it wasn't going to be traffic from someone searching with the string "grocery coupons" going to a milf site. :D I should have said it better.

There's no way I am in the market to purchase SE traffic either. I am just trying to plan how to proceed with some things and what to reasonably expect. I guess I need to study this much more.

Thanks guys!

I agree with what has been said, hard to say the value. Can really depend on where the SE traffic comes, huge difference between top 5 and page 2 or 3. Also the big difference between organic and image se traffic. Not to mention how targeted they are, as said teen could be anything from porn to mainstream. And 1k is not much if it is spread over several niches/keywords/phrases.

ronnie

Without being seen to split hairs too much, it truly depends on the target and the term and the listing details (or adword text).

If you're promoting a sponsor and you've been getting reliable solid ratios over a decent time frame with them (and are earning >5cpc) then a narrowly targetted adwords (or similar) campaign may be a good idea.

I've got a couple of adwords running atm direct to sponsors that meet that criteria. I keep my texts dull and descriptive, I'm not trying to attract the easily excited type, I want the ones who really want what my sponsor is offering. Profit margin is acceptable - but I certainly won't be retiring on the income...

Does Overture still have a ten cent minimum on new keywords? I thought they did, but it's been a while since I started a new campaign there.

At ten cents a click 1000 clicks is $100.

I have a small bunch of terms I have grandfathered in at .05 a click - these turn enough of a profit for me to keep the campaigns going - but I limit the monthly cost - compared to other ways of spending money the profit is too low.

At .05 a click that's $50 a thousand.

I've had the same results in the past with adwords, advertising sites that really converted like crazy for me. Hard to do more than break even.

I would make the terms narrower then - and dull down the text - and if need be add the join price to thin out the field...