NIN's viral marketing campaign
 

If you're a NIN fan you've probably already seen this. Personally I haven't really paid any attention since The Downward Spiral, but I must admit I'm impressed by this campaign.

It's like Tommy's tongue-in-cheek idea of showing up before the news cameras wearing a Tommys Bookmarks t-shirt, but taken to a whole new level. Maybe it could be used for marketing porn as well?

yea it's awesome. good shit. Good spot on rollingstones article. Seen them a lot close to town. sd a couple times,oc, and la. Can't wait for them to get close again.

can't wait for the new album.

Cheers,
B