Booble
 

http://news.google.com/news?hl=en&lr...472308,00.html

Very effective use of a press release.
http://www.booble.com is a rip off of Google, same looking logo, very similar results page... It's had a run in 3 Australian newspapers, also Sth Africa, NZ and India. That's one hell of a way to get your name out there.

Not sure how long it will be before Google goes after them

The site loaded fine for me yesterday, but today it's like watching grass grow :(

I think that Booble's publicist's ability far outweighs their server's ability.

Well there is 24 letters of the alphabet left |jester|

dead here

i tried it yesterday and thought my high-speed line was down lol worse than dial up...plus i hope they have a staff of top attorney's on retainer cuz i am sure googles gonna whack 'em soon lol a total rip off. it seems to be just a link list, i went to webmaster area and they want a recip. i think i'll pass lol.

Umm, I don't think their lawyers are very good if they let them have this on the front page, it is effectively an admission that people might come to the site looking for google instead.

Other than that, it is slow as a dog for me, and some fo the graphics don't always load up.

Alex

Yep, very slow now. These guys obviously didn't think things through properly.

I just found it interesting that they went for a standard pr marketing strategy, and that it obviously worked. It may not have got into any US papers, but even so it got the word out in four countries.

The standard theory is that advertising in print is a bad idea because people need to remember your URL, go all the way to the computer, get out the credit card etc etc. In this case they had an easy-to-remember URL because it was a rip off.

I'm wondering how they will turn this into a success, especially if lawyers become involved.

The other thing was the guy who runs it managed to stay anonymous in the article, which is one of the concerns about marketing in the "real world".