How can a sponsor pay 35.00 per free signup?
I can't seem to figure this out...
How can a sponsor pay 35.00 per free signup and others can only pay you 25.00 per $1 trial? That is a huge difference when you add up the extra you would make on more sales (maybe?) along with 10 more bucks per signup. I would think free signups would generate more chargebacks, am I wrong on that? So, what am I missing? Why such a big difference in what one sponsor may be able to payout over another one? I was thinking a points / prizes program may be part of it, but what else might allow the payout difference? Lets assume both programs are established programs. |
I do not own a program so I could be completely wrong on this, wouldn't be the first time, but here is my first two thoughts.
1) Retention. Overall their ratios should have a rebill rate that covers the immediate cancels and chargebaacks. 2) Exit consoles. Go to one of those $35 sites and let the whole page completely load up. Now try to leave. See how many pop ups, redirects and back button manipulations happen that are traffic leaks(other programs). Even a 1:200 ratio means that 199 others have been run through their money making pages. Number 2 is why I like no pop tours, even if it is $10 less. I do not want to loose my ability to cross sell other programs. Just my 2cents. I'd like to hear other peoples thoughts on this as well. |
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Many things can happen to offer $35 PPS.
1-recurring membership is $39.95 rather than $25-30 2-popups and exits galore on the tour or join page 3-cross sells on the join page to other paysites/programs 4-proven upsells in the members area 5-good members area that rebills very well |
I think the last 2 posters in this thread have pretty much covered it.
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Thanks everyone for the input so far, makes sense to me. |thumb Edited To Add * The 35.00 payout is console free as well. |
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