I didn't see a lot of response to your question, so here's my 2 cents fwiw...
A percentage of annual revenue is a quick way to get a ballpark sales price, and 50% is a good starting point. If someone invest money in a site, they usually would like to see a payback of 6 months. Of course that's just a starting point as there may be other factors. In other industries the payback period can be much longer....years in some cases, but web marketing is so volatile, a lot can change in short period of time.
Traffic, design, scripts, page rank, SE optimization, and of course good submitters are worth something, too, but it's a hard sell without revenue.
Trends are very important. If traffic/revenue has been trending downward the last few years, good luck getting anything for it. Linklist seem to have been hit hard during the last couple of years. Not the best time to sell, really.
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