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If you want my opinion (and I know you just cannot sleep until you get it) I'd have stated the winner will be revealed SOMETIME between the hours of 6PM-8PM EST.
This would allow more people to login at once and become prime advertising time since people that aren't regulars here would probably come here for the prize.
You could have a sponsor pay a bit more to be promoted heavily during those time periods where the most exposure would happen.
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