Flash is iffy like Linkster said because 1) for people on dialup it can take too long to load 2) some people feel uncomfortable about downloading/installing plugins 3) it raises your bandwidth cost a tad.
BUT...Flash *might* improve your sales with surfers on DSL/cable who's used to surfing Flash-enhanced sites. Also keep in mind although alot of people are still on dialup, now there are more people on broadband.
It would be cool if surfers could choose between a flash version and low-bandwidth version of the free site -- for builders that want to go that extra 10 miles to spice up their sites. On the warning page, you'd have: ENTER XXXX (Flash Version) and ENTER HERE (Regular Version).
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