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What I got from the link I read earlier was that the person spamming wasn't in compliance with can-spam; which is what made it illegal.
The sponsor(s) benefitted from the activity, which makes them liable as well under the law I guess.
So I'm wondering what the sponsor(s) policy on mailings is/was? Did they state that you cannot "spam" and that any mailers containing links to them must be compliant with can-spam etc etc etc?
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