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It will take time; you will get discouraged; you will want to throw in the towel. DON'T. It takes time to get the hang of things. It takes even more time to start seeing the results - but once you do, the results are cumulative. Suddenly that first, sucky site starts making sales. I really think there's some voodoo involved. Just keep at it. Every site you build will be a little better.
Good luck!
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