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Luggage.. proper attire for season.. Maybe links to citidata.com for instance. Or to other "authority" style sites that provide real information on the destination perhaps to increase your own value.
You could find out events maybe, or seasonal attractions and link to info, or sell a package maybe that includes the event. ie: maple syrup festival, rocky mt. oyster festival, lol.
Work out a coupon deal for your site visitors that a local merchant would honor or something.
Just off the top of my head since you asked.
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