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Old 2005-01-25, 04:38 PM   #11
PayAsYouClick
WHO IS FONZY!?! Don't they teach you anything at school?
 
Join Date: Oct 2004
Location: UK
Posts: 42
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Whether you choose to charge surfers a subscription-style price to view a section of your links, or charge him for each link he follows, the real power lies in what you do with him then.

Let's say the idea moves ahead a few steps, and you have TGPs charging surfers to view their links with PayAsYouClick accounts.

An increasing number of surfers are persuaded to get an account, so those surfers are hitting sites able to make a payment of up to $2 with one click on a payment link. No big decision, no worries about anonymity or scams etc, just click on the thumb and that 2 minute clip is yours for a dollar.

The rest of the industry won't just ignore this, nor will they reach for their lawyers, they'll move to take advantage of it. So the sponsors will start to build galleries with a few free clips like now, but links to a load more of their content priced at 20c a clips etc. This is irresitable for surfers. Its like a Las Vegas slot machine - every extra payment is so tiny, there's no reason to stop. That's how we get surfers spending $20 in an evening, never mind a month. Of course if the surfer really likes what he's found, he'll stop paying per-click and buy a full subscription.

But this is the important bit. The way our system is set up, the TGP owner or submitter will earn around half of everything their traffic spends on those sponsor sites.

The sponsor's happy because he's getting pre-filtered traffic that ready to spend. And the TGP owner is happy because by driving the surfers to the best sites, he's going to make a hefty percentage of everything that surfer spends.

This isn't a dream for us, this is what we've got going right now. We've got webmasters of all shapes and sizes buliding sites with videos, niche pictures etc, and converting traffic better than they did on subscriptions. And now, we've got sponsors building pay-per-click versions of their sites, having already tested the idea and found that it converts new surfers without reducing signups.

What we haven't yet got is the mainstream TGPs and Link Lists. I hope that by offering this as a model, you'll see that we've got something worth looking at.
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