Meat, thanks for the tip.
Not sure if I've mentioned this, but for anyone -- in any country -- geo targetting traffic to regional sites (especially your own) can yield fantastic results. Traffic quanitity is of course less than global but that is made up by conversions . . . a certain kind of surfer with prefer a certain kind of site if it's regional. The biggest benefit overall is you have less if any competition. And, in the case of your ppc campaigns, you can pick up some real bargains.
On a side note, I'm seeing a few more ukers around these parts. Paraphrasing David : I am the only uker in this vallayge
j/k