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But, but...isn't it like a penis? Bigger is better? Right?
I think people rely on it so much because it is the only easily quantifiable number that seems to show how important the page is.
SERPs are a concept that is harder to comprehend and harder still to measure easily.
Until a webmaster gets a good education from message boards and the like, he/she is going focus on something with a name like PageRank. I know I did. (I used to keep track of my Alexa ratings too).
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