Bid rates at Overture are out of hand!
I went to Overture to buy some ppc and I was shockled at some of the rates for major keywords. "Money Online" is over 7 bucks a click now! Couldn't believe freaking my eyes... I have some grandfathered bids at .05 that used to bring me a good amount of traffic and now those same bids are listed at the bottom of the totem pole. I can't comptete at $3.00 - $4.00 a click. $.20 is as high as I can go. I think there should be a cap on bidding. Any body have any thoughts on the future of ppc...esp Overture?
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