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Revshare for unique, high-quality and/or microniche sites. PPS for megasites. Not a hard-and-fast rule; a very small handfull of megasites have amazed me with their ability to retain members. But for the most part...not so much.
Newbie hint: Some of the best-retaining sites take a long time to start making sales - you have to wait for the targeted SE traffic to come in. Once it does, it's long-term gold.
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