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I most always try and talk and convince them I am there friend and am really showing them a good site and a good deal.. the way I look at it is.. most LL have the links under "free" and its hard to sell them no matter what you say and can type till your fingers fall off BUT when that friendly text is seen by the se surfers - that = $$$ sales BUt over do it and have it all mix together and it will be worse than a plain page with a banner and pictures on it IMHO..
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