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When building free sites (which I don't do nearly enough of) I always use a lot of text with strategically placed banners...sometimes I feel like too much. I try to balance my pitch between telling them what the sponsor site is offering and trying to get them worked up. I agree that most free sites rely way too much on banners. If I'm using a given banner or graphic ad I try to match the sales text to what the ad is showing to (hopefully) increase the impact of both.
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