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Originally Posted by Linkster
One thing that always has worked for me - if you look at the Sunday newspaper sales ad copy - look at what they are using to entice/sell in short sentences
The second thing I do is try to write text which becomes an extension of the paysites tour page - matching text to their tour text (if its worth a shit) seems to work well
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On the same note, having a similar design/color scheme to the paysite tends to work in favor of higher conversions.