Quote:
"Breakdown of male/female visitors to pornography sites 72% male - 28% female"
"1 of 3 visitors to all adult web sites are women."
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It's a pity that site hasn't quoted it's sources, but it looks as though they're using the statistics from Nielsen Netratings in October/November 2003. The thing about 9.4 million women accessing porn every month leaves out the fact that those are just the American women.
The "one in three" thing has come about due to journalistic shorthand. 28% isn't quite 33%, but it's pretty close.