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Originally Posted by Joe
It could be a good thing when you use the sponsor's name as the anchor text.
If you're familiar with Google Bombing, if you have a sufficient number of outbound links to a sponsor link (with the paysite name as anchor text), you could show up at the top SERP listings if a surfer enters in the paysite name in Google (the paysite URL will have your aff link attached).
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Most of the big paysites' names are hard to crack on google with just one free site. If you're trying to get listed above the paysite on google, it might hurt you to put their name in your link in all your free sites. But don't listen to me, I'm no SE expert
