[cd34]

this appears to be the magic incantation

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CLASSID="CLSID:6BF52A52-394A-11d3-B153-00C04F79FAA6"
        type="application/x-oleobject">

        <PARAM NAME="URL" VALUE="http://url.to/content/here.wmv">
        <PARAM NAME="SendPlayStateChangeEvents" VALUE="True">
        <PARAM NAME="AutoStart" VALUE="True">
        <PARAM name="uiMode" value="none">
        <PARAM name="PlayCount" value="9999">
<embed type="application/x-mplayer2"
pluginspage = "http://www.microsoft.com/windows/mediaPlayer/"
id="Player"
src="http://url.to/content/here.wmv"
value=" "
width="320"
height="240"
autostart="false">
</embed>

</OBJECT>