Greenguy's Board - View Single Post

Aly · 2005-03-28, 05:29 PM

Righto...

The first point I need to make here, because I believe it's the most crucial, is that while Internext is owned by AVN it is not run by AVN Online employees.
The trade show department here at the office only runs trade shows. They run Internext, AEE (the AVN show), EroticaLA and an upcoming sex toy business convention. You're right, Jim, when you say they don't belong in the online business; they aren't in the online business, they're in the trade show business...
That's part of a large issue really. The people who run Internext don't have as deep a knowledge of the adult industry as you and I do. But it's not really their jobs to.
I have to face that - by perception, Internext is AVN, and AVN is Internext (and perception is everything), so when Internext demonstrates a limited understanding of the online adult marketplace, it reflects poorly on AVN. And vice versa... when AVN fucks something up (say, with AVNAds for example) it reflects badly on Internext.
It's tricky.

Moving right along...

Demographic Information:

Demographic information is requested of all attendees in order to give sponsors a picture of who attends the event, and also to assure that the event (seminars etc) is tailored to the appropriate demographic. If, for example, 85% of respondents were content producers, then the events would cater to that market segment more, and market itself more aggressively to others. So, this information is requested at registration.

Location:

Yes Alex, thanks, the Diplomat Hotel in Florida is cheaper for all when we have that many webmasters in one location. That's the hard part with vegas, it's far more expensive and very hard to get everyone in one place. Here's an interesting fact, even with the move to the Mandalay Bay this year, the percentage of attendees actually staying at the event hotel remained almost exactly the same as last year. It didn't feel like it though...

After each show, all attendees with a legitimate email address on their registration receive a follow-up survey. PLEASE fill out this survey and suggest alternate locations for the event if you'd like, I've confirmed that the question will be included on the post summer internext survey.

Selling Lists:

If you get scanned by a pretty girl at Internext, that 'scanner' gets your contact info... That's the point of that thing. If you don't want them to scan you, feel free to take a Sharpie (not Faye) to your barcode. Who cares?! HOWEVER, Internext (and I just checked this for the millionth time) doesn't sell, rent or anything the registration info or attendee lists. Infact, IMO they're negligently good about it... but that's another story. So, no, 'AVN' is not selling their lists (those idiots!)

Other Shows:

Feel free to start a coalition and start your own show. Good luck with that.
AVN AND Internext have great relationships with the other shows and we all support eachother back and forth... Feel free to start something new and join the family.

Badge Cost:

Alex also covered this perfectly on GFY. The badge cost is $250 with early registration. That's a lot more than it was last year. Last year, the trade show itself was the revenue source... that's why people had to exhibit in order to throw 'official' events, otherwise, they would have been 'leeching' off the event. But lots of people wanted to be involved and have events and so on without having a booth, so that requirement was removed. That does, however, amount to a serious loss in revenue (including that necessary to cover basic costs) for the show. So, to even this all out, attendance in any way now has a flat fee. That fee covers entry to all events, including exhibits and seminars and so on. And, yes, the nice folks at Internext are also having wireless access added to the entire event.

To Go or Not to Go to The Show:

Last year, 73% of respondents said they met or exceeded their business objectives at the show. That's not bad considering the relaxed environment and number of open bars... I've always found it to be worthwhile and fun myself, but feel free to skip it... unless you're name's GreenGuy... in which case, please don't!

CHOP SMITH: "More than one trip to the floor was as useless as a tit on a bull. The contacts at the hosipality suites and private parties were priceless." Well, $250 to access the hotel is probably a GOOD deal then! LOL..

Useless Warrior:

I haven't 'munched dick' in a long time... sorry our plans don't mesh...

Don't hesitate to contact me anytime... or keep posting!

2005-03-28, 05:29 PM	#40
Aly Aw, Dad, you've done a lot of great things, but you're a very old man, and old people are useless Join Date: Mar 2005 Location: West Hollywood Posts: 20	Righto... The first point I need to make here, because I believe it's the most crucial, is that while Internext is owned by AVN it is not run by AVN Online employees. The trade show department here at the office only runs trade shows. They run Internext, AEE (the AVN show), EroticaLA and an upcoming sex toy business convention. You're right, Jim, when you say they don't belong in the online business; they aren't in the online business, they're in the trade show business... That's part of a large issue really. The people who run Internext don't have as deep a knowledge of the adult industry as you and I do. But it's not really their jobs to. I have to face that - by perception, Internext is AVN, and AVN is Internext (and perception is everything), so when Internext demonstrates a limited understanding of the online adult marketplace, it reflects poorly on AVN. And vice versa... when AVN fucks something up (say, with AVNAds for example) it reflects badly on Internext. It's tricky. Moving right along... Demographic Information: Demographic information is requested of all attendees in order to give sponsors a picture of who attends the event, and also to assure that the event (seminars etc) is tailored to the appropriate demographic. If, for example, 85% of respondents were content producers, then the events would cater to that market segment more, and market itself more aggressively to others. So, this information is requested at registration. Location: Yes Alex, thanks, the Diplomat Hotel in Florida is cheaper for all when we have that many webmasters in one location. That's the hard part with vegas, it's far more expensive and very hard to get everyone in one place. Here's an interesting fact, even with the move to the Mandalay Bay this year, the percentage of attendees actually staying at the event hotel remained almost exactly the same as last year. It didn't feel like it though... After each show, all attendees with a legitimate email address on their registration receive a follow-up survey. PLEASE fill out this survey and suggest alternate locations for the event if you'd like, I've confirmed that the question will be included on the post summer internext survey. Selling Lists: If you get scanned by a pretty girl at Internext, that 'scanner' gets your contact info... That's the point of that thing. If you don't want them to scan you, feel free to take a Sharpie (not Faye) to your barcode. Who cares?! HOWEVER, Internext (and I just checked this for the millionth time) doesn't sell, rent or anything the registration info or attendee lists. Infact, IMO they're negligently good about it... but that's another story. So, no, 'AVN' is not selling their lists (those idiots!) Other Shows: Feel free to start a coalition and start your own show. Good luck with that. AVN AND Internext have great relationships with the other shows and we all support eachother back and forth... Feel free to start something new and join the family. Badge Cost: Alex also covered this perfectly on GFY. The badge cost is $250 with early registration. That's a lot more than it was last year. Last year, the trade show itself was the revenue source... that's why people had to exhibit in order to throw 'official' events, otherwise, they would have been 'leeching' off the event. But lots of people wanted to be involved and have events and so on without having a booth, so that requirement was removed. That does, however, amount to a serious loss in revenue (including that necessary to cover basic costs) for the show. So, to even this all out, attendance in any way now has a flat fee. That fee covers entry to all events, including exhibits and seminars and so on. And, yes, the nice folks at Internext are also having wireless access added to the entire event. To Go or Not to Go to The Show: Last year, 73% of respondents said they met or exceeded their business objectives at the show. That's not bad considering the relaxed environment and number of open bars... I've always found it to be worthwhile and fun myself, but feel free to skip it... unless you're name's GreenGuy... in which case, please don't! CHOP SMITH: "More than one trip to the floor was as useless as a tit on a bull. The contacts at the hosipality suites and private parties were priceless." Well, $250 to access the hotel is probably a GOOD deal then! LOL.. Useless Warrior: I haven't 'munched dick' in a long time... sorry our plans don't mesh... Don't hesitate to contact me anytime... or keep posting!