Here's a good tip. Plan your "headline" so that it condenses your whole sales pitch into 3 to 6 words of focused meaning. For instance, instead of saying "Talentless but Well Motivated", say something like "Text Woes Plague Talentless but Motivated Webmaster".
Okay, that's seven words... ;-}
Ha ha ha, dude, sorry to yank your chain, website copy writing is actually a very interesting subject, about which surprisingly little has been written.
And one of the common things you will see written about it is start with a punchy, content and emotion rich headline that promises benefits or suggests an interesting story.
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