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Thumbler · 2005-04-15, 03:49 PM

I learned this principal about 25 years ago and it's still as valid today - AIDA - which is:

Attention
Interest
Desire
Action

It's used in direct response copywriting which is really what web copy is.

Basically, your copy has to grab their attention, make them interested, then make them want whatever it is your selling, and then take action - usually that's to click on the link and take their hand off their dick and take out a credit card

2005-04-15, 03:49 PM	#11
Thumbler You can now put whatever you want in this space :) Join Date: Aug 2003 Location: GA Posts: 598	I learned this principal about 25 years ago and it's still as valid today - AIDA - which is: Attention Interest Desire Action It's used in direct response copywriting which is really what web copy is. Basically, your copy has to grab their attention, make them interested, then make them want whatever it is your selling, and then take action - usually that's to click on the link and take their hand off their dick and take out a credit card __________________ Out of date sig!