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Shit Happens
That's all it is I think. Unless you are sending a lot of joins to a sponsor you cannot blame the sponsor. If you send 3-4 sales a week and many are cancelling that's the way it is. Of course the traffic source and selling techniques matter but as you said you do both and promote them both basically the same way.
I think we may see this happen to a lot of people out there as things get tougher for paysite owners to retain.
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