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Alex - thats a very good point - During my recent "downtime" Ive had the opportunity to do some testing of some sponsors click tracking and their reporting schemes. I have been very dissapointed by some of the major names in the biz, while some others are amazingly accurate - Ill let you guess where my SE traffic is going to start going.
I was amazed at the difference of what I had sent out as tracked clicks (I do similar tracking as you Alex) and what the sponsors reported recieving.
Im not gonna bad-mouth anyone here (yet) but if I were a WM that hadnt installed some sort of out-click tracking, I would definitley implement it as soon as possible as you will see in some cases an 80% drop in what you thought you were sending to what a sponsor will report.
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