I'm with RedShoe.
There's only so much you can do on a free site and the sponsor tour has no limits. So I think it's easier to just get them off to the tour and let the tour do it's job, but of course let them know where they're going, why and that it's not free.
But I've seen people with all kinds of different approaches and many with just randomness. When I was reading some marketing and copywriting articles today I got curious why other do it the way they're doing it
RedShoe,
Got any book recommendations?