Linkster, you check _120 factors_ when you are analysing a site's search engine characteristics?
Holy shit, man, how do you have time to string 3 words of text together after all that analysis? ;-}
And I think the dupe content penalty percentage is a lot smaller than 20% (I know you are using that as a rule of thumb, and it's a good one.) I figure it's really not much more than 5%.
But, I figure, the more differentiation that can be built in, the better. Every single change in text and structure is like an innoculation against possible future penalties.
And, it makes the surfers happier as they are moving thru the pages. Unhappy surfers don't buy.
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