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Mr Blue, you are correct. Sponsors will be required to either provide the documents of require that the content be pulled no later than June 23rd, 2005, and that for all images produced or published since July 3rd, 1995.
Effectively, we will all be required to go back to all sponsor content sites we have an either obtain sponsor content 2257 documents or remove the content.
Further, for those playing the "I am not in the US" deal, remember that "including any person who enters into a contract, agreement, or conspiracy to do any of the foregoing." as a secondary or primary producer. Thus entering into a contract to promote a site (becoming an affiliate) os a US based program, or a program operated by a US citizen, or a site processed by a US company, or a site hosted by a US company makes you contractually obligated to follow the new rules. Basically, if any part of the production, distribtuion, whatever touches the US, you are obligated REGARDLESS OF WHERE YOU LIVE.
I am not clear on the implications for sponsor programs that accept traffic from sources that are not 2257 compliant.
Alex
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