They may be talking about a Content Management System.
These systems typically index your content into a database on your server allowing you to categorize it and so on. You can then find content by categories as you need it, ie for updates, generating free sites, avs, tgp, and so on.
You may also be able to use the system to generate updates to the content area of your paysite automatically by specifying on which date you want a particular set added.
Most of these systems I've seen are kind of expensive but if you run multiple pay sites they could certainly be a good investment. Or if you spend alot of time doing your updates.
I haven't purchased any of the ones for sale as I've written my own that is customized for my particular situation.
You can check page for some listings of these systems:
http://www.greenguysboard.com/resources/misc.html
Hope this helps.
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