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theres a huge amount of info located in the archives here - I would search for posts by Danger Dave or Bill for a good start - there are also two boards that are good for mainstream SEO out there - PM me if youd like to know the addies.
And one thing to keep in the back of your mind - NEVER pay for SEO - its a waste of money!!!! (that includes submitting sites to SEs etc) - if you have specific questions please ask them here and we will give you the straight scoop
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