BTW - for those of you really interested in getting past all of the BS that flies around the different boards out there from self-made SEOs - this is a good link to bookmark as that rep from Google put to rest a lot of myths:
http://www.webmasterworld.com/forum30/29720-1-30.htm
I know we've posted this before but its good to re-read it occasionally just to put to bed the rumours
