After getting a few pages penalized I assume for similar content in Google and Yahoo, I'm very careful to make sure each page is unique enough to pass the duplicate content checker test (I try for 60% or below, if possible). My first impression was if I change a line or two, then it's cool, but that didn't fly in my case.
When I have a bunch of pages linked to an index page, then I make sure in the long run each one of those pages will get direct hits from SEs. That means more traffic overall, compared with hits going just to the main page, and chances of making a sale imo are better because the visitor doesnt have to work his way through the main page to get to the content page.
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Success is going from failure to failure without a loss of enthusiasm.
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