Exchanging links with another site might not be the best thing for you to do. If they link to you, they want a link back, and the page you have is a selling page, so you don't want the surfer to wander off. I assume you are selling your service on a % basis? i.e. You are an affiliate of the company that does the actual biz, so you can't offer a % to others who send you signups.
For the answers to your questions, indeed, you do need to get to grips with the way it all works, as there are a lot of possible methods you could use to get traffic and only you can decide what's best. For example you may decide to buy banner space on a busy website, or you could set up your own feeder sites, or something else....
Happy reading.
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