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I am a sponsor, and I also submit galleries occasionally. While my aim is not to compete with affiliates, I will admit that receiving 100% of the sale can be sweet.
Despite this, my motivation for these occasional submits is to test. I want to see how well new tours or gallery templates convert, rather than ask affiliates to be guinea pigs. Furthermore, submitting gives me a refresher course on what affiliates go through regularly, and helps me to respond quickly to their needs. It really helped me to improve our program, and anticipate what affiliates would be looking for.
Many of the BIG programs have entire departments dedicated to in house promotion that competes directly with their affiliates. I do not mask my identity, my program url is part of my email addy, so as not to mislead anyone.
Do whatever makes the most sense for your business, as you do every day :-)
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