Paysite. If you're paying money by the click, deliver them directly to the product or they will be so watered down they will be useless.
If you're bidding by the keyword and you send them to a hub with other links on it, you've just diluted your traffic. You need to be very specific in your keyword targeting and you must track each keyword seperately if you can. This way, you can see the big picture after a while and decide what makes money and what doesn't. Then delete what doesn't and your ROI will immediately go up.
Remember, SE traffic is looking for something specific or something to buy or both. Much of this traffic is new people to the web. If they don't know how to get free porn then don't show them. Deliver them to what they clicked on and what they are searching for and they will buy.
But what do I know, heh
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