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The only "pro" that I've seen that remotely makes any sense is in regards to branding. It would be clear that a .xxx domain is selling adult content.
However, that is also a huge potential "con" as this same branding can be used by the gov't, Visa, and any number of others to set restrictive policies on sites using .xxx domains.
In my opinion it's nothing but a major money play by the owners of ICM who plan to sell these domains at a price in the $75 each neighborhood.
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