The all of em newsletter had a link to this good article
http://www.mainstreamwebmasters.com/article585.html
It offers a list of the best words to use in advertising, and why they're important.
If you're too lazy to read the article, here's the list:
You/Your
Money
Health/Healthy
Guarantee/Guaranteed
Easy/Easily
Free
Yes
Quick/Quickly
Benefit
Person's name
Love
Results
Safe/safely
Proven
Fun
New
Save
Now
How-to
Solution
More
Actually, that last sentence should have read:
Yes, it's true! I can save you time, money and make your life easy by listing these proven words right now, absolutely free!
