Hey Pat,
/no-bullshit on
First thing I noticed are the bold text, which slowed me down, because instead of reading from top to bottom, my eyes are jumping all over the page where the bold text are.
Then I see the text all centered without a paragraph structure, which requires more mental work for me to read than a regularly formatted text.
Then the first sentence that reads like a question but ends with a period made me stop and think, "does this guy know how to write? Can I trust this guy?"
The second sentence With Capitalized Text and BOLD FACE also doesn't help build my confidence in the writer, then followed by "Mine did" with no following period made me conclude, "this guy doesn't know how to write."
That's my impression I got from skimming the page.
/no-bullshit off
__________________
Success is going from failure to failure without a loss of enthusiasm.
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