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I think you should spread out your traffic to a few sponsors. Overall keep an eye on who does better for you. And not just sales, but money. So if you make 3 free sites for 3 different sponsors a week you can check money earned rather than just ratios and then make 5 sites the next month for the best one and only 2 for the other 2. (As an example).
My experience is a sponsor that is sucking this month might do good 2-3 months from now. New tours maybe, new trailers, whatever.
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