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If I'll ever open a paysite I'll choose a niche that I'm getting the most traffic to.
Why?
1- I know what sells what not.
2- I already know what the surfer is looking for >> better retention
3- I'll have to drive most of the traffic myself as not a lot of affiliates would promote it.
For a big sponsor,he can start any niche as he already have wm that would promote the site for him.
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Magnoody 
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