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Your ads are the most important part of your site(s). Your main job is to get them to the sponsor, thats it in the nut shell. We all know this, but many do not do what it takes. Not only do you need to have good ads, you also need to track these ads. Do you know your ads pull well or at all?
Most people just throw up some ads and hope for the best. If you want to be serious, you need to know how your ads are performing, other wise you could be wasting your time. Your first concern should be that your ads pull the best they can, which of course means testing. Once you get them down, then push for traffic. We only get so much traffic, why not make the best of it?
ronnie
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