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They have a neat storefront. I chose to use them because they provide linkcodes to DVDs in their admin area. Other customizable stores I looked at didn't do this. With the other storefronts I would have had to copy links right from my customizable store when linking directly to a product. If that program decided to change their linking structure I'd be hosed. So there's some assurance product pages wont 404 when they give you separate linkable linkcodes to individual products, which PE does.
Greenguy uses it too for the Greenguy Superstore at LoR.
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