As already said make your free sites focused on 1 sponsor with maybe a second one on the main page but that's it.
Talk to the surfer. Use text, LOTS of it!!! Make the surfer horny by telling him things about the site you are trying to sell. Surfers read text and click on it. Get the text from the pay site you are promoting that way when they get to the tour the paysite is saying the same things you were. (do not copy word for word though)
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