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Putting up a banner here has obviously worked well for many.
Look around and find the best possible sources of traffic for your site (outside of search engines). Notice that I used the word "best" and not biggest. Those might be niche specific link lists, TGPs, top lists or whatever. Then figure out how to advertise at those spots. Many site owners that get webmaster submits will post banners for $$$ and if you're targeting the right webmasters then it could be gold.
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