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Its real tough to quantify because you have to decide what you consider part of the biz - most of those very large numbers include the video sales based on hotel in-room videos from large mainstream corporations who tend not to list their revenue split up as adult and mainstream as well as PPV on satellite etc. As an example - an estimated $200 mill a year is spent on PPV from directv for adult films - General Motors owns Directv and they wont split it out but they dont disagree with that number.
At&T owns the Hot Network on cable tv as well as having adult films in over a million hotel rooms - now that estimate of 10 bill was as of the year 2000 from a PBS special if I remember correctly - and Im sure its probably increased substatially from that as have the number of available networks that carry porn in mainstream areas.
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