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Originally Posted by M.D
100% Bullshit? RIGHT, Your reply is 100% Bullshit!!!
I agree that meta description tags are sometimes displayed by SE's. This doesn't mean they have any ranking influence
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Meta tags have only one important influence on ranking and that is they can totally F*ck your sites ranking if
1) there are no meta tags (site considered "not search engine friendly"...go figure! site gets slight mark down)
2) Tags are too long (site gets marked down generally)
3) Tags have repeated keywords (gets marked down on just that keyword.)
4) Too many pages on site have exactly same keywords. How many times have you just copied em? Site gets general mark down on Altavista, Ask Jeeves, and Google. Other SE's dont seem to follow this rule.
They have NO positive influence on ranking but to say they are ignored is wrong.
Trust me I was working for a major UK automotive site that spent a fortune figuring it out!